- Our Story
We Help Tradies Grow Their Business
For over 20 years, we’ve been helping Australian tradies stop stressing about where the next job is coming from and start building predictable, profitable businesses.
20+
Years Experience
1000+
Leads Per Month delivered to clients
100%
Exclusive Leads
We Know The Tradie Struggle
Here’s the thing about running a trade business: You didn’t get into this to become a marketing guru. You got into it because you’re good with your hands, you take pride in quality work, and you love seeing the finished product.
But somewhere along the way, you realized that being great at your trade isn’t enough. You need customers. You need consistent work. You need to know where next month’s jobs are coming from so you can sleep at night and plan for growth.
That's exactly why we started Lead Partners Direct.
We saw too many talented tradies struggling with feast-or-famine cycles. One month they’d be turning work away. The next, they’d be stressing about how to pay the bills. They’d waste money on bulk lead websites where they were competing with 5 other tradies for the same job. They’d try to learn Google Ads themselves and blow thousands with nothing to show for it.
We knew there had to be a better way. A way where tradies could focus on what they do best—delivering quality work—while we handled the marketing, the lead generation, and all the digital stuff that keeps businesses growing.
So we built a system specifically for Australian tradies. No corporate jargon. No complicated contracts. Just honest, effective marketing that gets you qualified leads and helps you grow predictably.
Over the past two decades, we’ve generated over a million leads for tradie businesses across Australia. We’ve helped one-man bands become teams of 10+. We’ve watched businesses go from $20k a month to $200k a month. We’ve seen tradies go from stressing about where the next job is coming from to confidently planning their next hire, their next truck, their next expansion.
And here’s what we’ve learned: When tradies have a predictable pipeline of exclusive, qualified leads, everything changes. They stop competing on price and start charging what they’re worth. They stop chasing work and start choosing the best jobs. They stop working 80-hour weeks just to keep the lights on and start building real, sustainable businesses.
What Makes Us Different
We’re not just another marketing agency. We’re tradies’ partners in growth.
We Only Work With Tradies
We’re not trying to be everything to everyone. We know tradie businesses inside and out. We speak your language. We understand your challenges. And we’ve spent 20+ years perfecting what works for your industry.
100% Exclusive Leads
When we generate a lead for you, it’s yours. No sharing with 5 other tradies. No competing on price. You’re the only one quoting the job, which means you can focus on value, not discounts.
We Guarantee Results
With Google Ads Plus, we guarantee minimum lead volumes. If we don’t deliver, you don’t pay. We’re so confident in our system that we put our money where our mouth is.
Aussie Support, Not Outsourced
Proven Track Record
We’ve been doing this for over 20 years and generate 1,200+ leads per month for tradies across Australia. We’re not experimenting with your money—we know exactly what works.
We Actually Care
Your success is our success. We celebrate when you land big jobs, when you hire new staff, when you buy that new truck. We’re invested in your growth, not just collecting a monthly fee.
Our Mission
To help Australian tradies build predictable, profitable businesses by handling all the marketing stuff they don’t have time for.
- We believe talented tradies shouldn't have to stress about where the next job is coming from.
- We believe quality work deserves quality leads—exclusive, qualified, and ready to convert.
- We believe tradies should charge what they're worth, not compete on price with every other bloke with a ute.
- We believe growing a trade business should be predictable, not a constant rollercoaster of feast and famine.
