GETTING FOUND, LOCALLY, WITH Local SEO

Drive More Customers With Local SEO for Tradies

When you run a trades business, most of your clients will be local property owners or other businesses nearby. Whether you provide electrical, plumbing, concreting, or stonemasonry services, you need to be visible to potential customers in your local vicinity. At Lead Partners Direct, we specialise in Local Search Engine Optimization tailored for tradies. We use tried and tested techniques that help you rank higher on local search results and get more appointments.

Our Local SEO Solutions

01.

Optimising Your Google Business Profile

We believe that your Google Business profile is the cornerstone of any online listing for your business. Our team will update and optimise your Google Business Profile so it includes your services, contact information, and where you operate. We also add high-quality images, manage reviews, and prepare engaging descriptions that attract potential customers.

02.

Local Keyword Research

Our team optimises your website and content to include high-intent, location-based keywords that are relevant to your trade. For example, ‘emergency plumber Brisbane’ or ‘stonemason in Gold Coast.’ By strategically incorporating them into your website, you can target nearby customers in need of your services.

03.

NAP Consistency

NAP refers to your Name, Address, and Phone Number. Our team will make sure that this information is consistent across online directories, your website, and other platforms referring to your services. This boosts your search rankings and credibility, ensuring that potential customers can contact you when they need your services.

04.

Geo-Targeted Content Creation

We also assist in creating geo-targeted content, such as landing pages for specific suburbs and projects you’ve done for local councils. This content resonates with your audience and the more geo-targeted content you produce, the more visible your company will be to the local audience.

05.

Online Reviews and Reputation Management

When customers leave a positive or negative review, it’s bound to affect new customers’ perception of you. At Lead Partners Direct, we can help you increase the number of positive reviews and manage them so they appear on your Google Business listing. We also manage responses to client feedback to improve your online reputation and build trust with customers.

06.

Local Citation Building

Considering how many people hire tradies from online listings, it’s important to manage your business’s citations in these listings. We can list your business across reputable online directories like Yellow Pages, Yelp, and trade-specific platforms to strengthen your local SEO, making your business easier to find.

Why Local SEO is Important For Tradies

Increases Visibility in Local Areas

The greatest benefit of investing in local SEO is that it increases your business’s visibility in your area. When your business appears at the top of search results, you’re bound to become people’s first choice for plumbing, electrical work, epoxy floor installation, or any other trade.

More Quality Leads

Another advantage is that you get more quality leads by connecting with customers who are actively seeking your specific services. You’re no longer trying to attract everyone in a specific area; rather you’re attracting customers actively looking for services like plumbing repairs, landscaping, or electrical installations.

Boosts Appointments and Jobs

By targeting a specific geographical area with geo-specific keywords, you can target potential customers in all stages of the customer journey. It encourages customers to call you whenever they have a problem that requires your services.

Makes You Easier To Contact

Speaking of calling, the trades business relies heavily on calls for urgent jobs. When your contact information is updated and easy to find, potential customers are more likely to reach out and hire your services.

Why Choose Us For Local SEO

We Specialise in Trades Businesses

Since we exclusively work with trades businesses. Rest assured that we’re well-equipped to handle your SEO needs.

Complete Digital Marketing Solutions

We offer more than just local SEO. Lead Partners Direct offers website design, lead generation, and much more.

End-to-End Support

From optimising your Google Business profile to building local citations, we’ll be with you, every step of the way.

Improve Your Reach With Local SEO By Professionals

Updated local SEO is a great way to target potential customers in the neighbourhood and surrounding suburbs. But how do you do that when you’re busy handling jobs everyday? That’s where Lead Partners Direct comes in to implement an effective Local SEO strategy. Using tried and tested methods, we’re able to improve your visibility and reputation online.